macrodata refinement ♐︎


It’s just something we made up. Somehow we’ve come to believe that greatness is a gift.

Reserved for a chosen few, for prodigies, for superstars. And the rest of us can only stand by watching.

You can forget that.

Greatness is not some rare DNA strand. It’s not some precious thing.

Greatness is no more unique to us than breathing.

We’re all capable of it.

All of us.

The first time I saw this Nike ad many years ago, it made me cry.